138 | Enza Zaden
Africa and the Middle East the power of a multilocal company The vegetable market in the Middle East is volatile. There is a rapidly growing population of over three hundred million people. Because of the increasing disease pressure, the demand for more resistances is high. Water shortage will lead to the demand for more salt-tolerant crops in the future. To be successful in this region, having an attitude of flexibility in times of change is crucial. Enza Zaden has a regional team in Jordan and Egypt, which brings us close to the market and its developments. The Balkans, Greece, Turkey, Algeria and Iran are all part of a region characterised by a diversified product programme and extremely different cultures. Due to the many different cultures, an adaptable and flexible working attitude is needed. The Mediterranean climate has a great impact on the social life of the region, family values for example take on a different character and meaning. Success depends on the products we can offer and the people we work with. It is important to work together with the distributors and take into account the ethics of the country. Together with the breeding teams, we are developing products for all the different markets. Consumption of vegetables is very high in the region, and many different types are available to the consumer. Africa is a very diverse market where the international focus is on food safety; meaning governments are heavily involved in breeding and supplying the population with staple food crops such as maize, sorghum and rice, nutritious vegetables get little attention. Consumers, traders and growers are beginning to look for vegetables that were not present in the traditional dishes, and the demand for quality is increasing rapidly. Enza Zaden has a strong presence and wide range of activities in South Africa, we supply varieties in all the crop categories present in this catalogue. Enza Zaden is becoming more active in the Southern and East African markets, where we are building up networks of strong and reliable distributors who will identify the varieties which can add value to the local food chain. Enza Zaden | 139
Vegetable Seed Catalogue
Introduction We have great pleasure
Index The power of vegetable breedi
A strong and healthy family company
the power of vegetable breeding His
the power of vegetable breeding Rea
18 19 20 40 35 21 1 9 26 27 2 22 3
the journey of the seed The start o
the journey of the seed Creative an
Enza Zaden | 19
the journey of the seed Production
the journey of the seed Upgrading o
Northwest Europe the power of a mul
Tomato Indeterminate large beef Bel
Indeterminate large beef Fizuma Fiz
Tomato Indeterminate pink large bee
Tomato Indeterminate small beef Syl
Indeterminate cocktail Annamay A su
Indeterminate Cherry Marinika Marin
Tomato Indeterminate large plum Cen
Tomato Indeterminate small plum Ard
Tomato Determinate open field round
Southern Europe the power of a mult
Pepper Blocky red Artega Artega com
Variety Cultivation Maturity Fruit
Pepper Blocky yellow Atalante Atala
Pepper Blocky open field Clair Clai
Pepper Lamuyo Mirador Mirador is a
Spyker Xanthi Rubinne Variety Culti
Pepper Blocky white Vedrana Vedrana
Variety Cultivation Maturity Fruit
Hot Pepper Shakira Shakira Shakira
Central and East Europe the power o
Cucumber Long European type - Heate
Variety Cultivation Maturity Fruit
Cucumber Long European - Non-heated
Cucumber Mini Fadia Fadia is one of
Cucumber Pickling Gunnar Gunnar is
Cucumber Slicer Corinto Corinto is
Rootstock Tomato Estamino Estamino
North America the power of a multil
Eggplant Oval Velia Velia is a new,
Eggplant Long Huapuda Huapuda is on
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