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4 years ago

ThePartnership no. 16

  • Text
  • Tomato
  • Vitalis
  • Tomatoes
  • Lettuce
  • Organic
  • Breeding
  • Varieties
  • Partnership
  • Zaden
  • Enza

“Developing the best

“Developing the best varieties for the customers, that’s what it is all about” Maria del Mar Peralta Customer First Developing the best varieties for the customers, that’s what it is all about. “We work according to the Customer First principle in order to achieve this,” continues Peralta. “This means that we put our customers first and that we need to have a thorough understanding of their business and environment.” Olivares adds: “We must constantly ask ourselves how we can create value for a specific customer. Only when we are able to answer that question, will we understand what we have to do. This can be the development of a new variety, a different positioning of an existing variety or developing a complete concept.” Collaboration Collaboration between various departments within an organisation is essential in order to achieve the correct customer experience (see box). Peralta: “The customer in our organisation is a Marketing & Sales responsibility, but to get a real customer connection we need the whole organisation to support that concept. It’s not just about developing a variety. It’s about using all our competences as a company, at every point along the customer journey.” It's all about flavour Last June, Tribelli® has been awarded with the Superior Taste Award, celebrated by the International Taste Institute in Brussels. In focus Offering added value Enza Zaden is continuously working to develop the best varieties. But the best variety for one customer is not necessarily the best variety for another customer. “What’s important, is that our varieties offer added value to our customers. Varieties that meet their wishes and requirements. Varieties that match their strategy and the wishes of their customers,” says Peralta. It’s all about connection “In short, we have to know and stay connected with our customers. We need to put ourselves in their shoes and build a network of contacts with them, to finally be humble and accept their objectives as a common challenge and use all our skills, our know-how at all levels, to achieve those objectives. That way, we all win. We, our customers and the final consumer will all be happy,” concludes Olivares. The International Taste Institute The International Taste Institute, formerly ITQi, is an independent organisation formed by top chefs and sommeliers with Michelin’s stars. The institute is dedicated to certify the superior taste of food and beverages from all around the world. The jury, formed by experts and opinion leaders from the gastronomy sector, is selected among the 16 most prestigious professional associations in Europe. Two stars All the products are analyzed and scored following a strict and objective methodology through blind tasting. Which allows that the experts’ panel does not know the origin nor the brand of the product they are trying and evaluating. Moreover, the experts also give comments and suggestions for the producers to guide future improvements or new launches. Depending on the results of the sensorial analysis, certified products are awarded the Superior Taste Award with one, two or three stars, something like the Michelin stars. We are proud to announce that Tribelli® won the two stars award. Beatriz Lopez and Maria del Mar Peralta of Enza Zaden receive the Superior Taste Award in Brussels. 16 | Partnership Partnership | 17

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