Enza Zaden Brochures

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3 years ago

ThePartnership no. 14

  • Text
  • Vegetable
  • Breeding
  • Growers
  • Pepper
  • Products
  • Zaden
  • Cultivation
  • Enza
  • Partnership
  • Organic

Product Sweet pepper

Product Sweet pepper portfolio continues to expand A lot has changed since the modern, blocky peppers started gaining in popularity in the 1970s. Firstly in Europe, where – at the time – the sweet pepper was still an exclusive fruiting vegetable grown on a small scale, which developed into a standard product that is available in several colours on a daily basis. Quality, resilience and productivity “Within Europe, Spain is the leading producer of sweet peppers during the winter months and the Netherlands during the summer months,” according to Lindeman. "The retail prices face constant pressure due to the ample supply. In order to achieve a good business result, growers need to keep their cost price down and work in a very customer-oriented manner. In addition to quality characteristics and resistance to diseases, another deciding factor in the choice of variety is the productivity.” Enza Zaden performs well in all colour segments thanks to – among other things – the Maranello red sweet pepper, the Gialte yellow sweet pepper and the orange variety Orbit. In the Netherlands, a number of companies even focus specifically on the harvesting of green (unripe) sweet peppers. With a combined acreage of about 180, they occupy a unique position. The Frazier variety distinguishes itself for this purpose due to its year-round stable fruit weight and very high production. It is therefore a market leader in this segment. Emerging markets The mature European market is witnessing only limited growth in the acreage of protected sweet pepper cultivation. The cultivation is expanding rapidly in North America (including Mexico) and Asia. This growth takes place to some extent at the expense of the acreage of open cultivation, but the steadily increasing consumption shows that there is plenty of room for further expansion. Growing companies in North America and Korea are actively anticipating this. In addition to specialised sweet pepper growers, some tomato producers are also focusing on this crop, which offers them opportunities to diversify, spread risk and expand further. Russia, which has invested significantly in high-tech agricultural complexes for the cultivation of tomato and cucumber for several years now, could follow this example according to Lindeman. “Not in the near future, but I would not be surprised if the protected sweet pepper cultivation there starts to take off in about three to five years”. Crop Research Manager Pepper Wouter Lindeman The cultivation and consumption of sweet peppers is increasing worldwide. Breeders are working hard to expand and improve the range of sweet peppers. “The market is expanding particularly outside the traditional cultivation centres in Europe,” says Wouter Lindeman, Crop Research Manager Pepper for glasshouse cultivation. “And different climate zones and cultivation systems place different demands on varieties.” 4 | The Partnership The Partnership | 5