4 years ago

The Partnership no. 8

  • Text
  • Products
  • Lettuce
  • Partnership
  • Enza
  • Varieties
  • Vegetables
  • Zaden
  • Growers
  • Vegetable
  • Markets

Trend 3: vertical

Trend 3: vertical farming In vertical farming, or city farming as it’s also known, the crops are also grown in water, but in a layered system within an enclosed area making use of artificial light. This form of farming is still in its infancy, but is attracting a lot of interest, especially in large metropolis cities all over the world. In some areas vertical farming is already being used on a large scale, supplying large local supermarkets. Elsewhere production is taking place on a smaller scale, supplying produce for local use, for example restaurants, supermarkets and oil rigs. Motivations Major advantages of this farming method are greater food safety, lower transport costs and year-round local supplies. The motivation for switching to this method varies from one country to the next. The main motivation in Japan is food safety, whereas most European countries are motivated by the innovative aspect which in turn boosts the product value. In the US where local-for-local has high emotional value, the product's fresh character is the main motivation. And lastly, in Scandinavia the possibility of local production makes investment worthwhile. Developments in emerging markets As far as lettuce is concerned, developments are no longer restricted to the mature markets, but are now also taking place in the emerging markets. Western influences have had a great impact on these markets. The product is on the rise in countries without a long lettuce tradition such as Russia. And countries like Brazil, Mexico and Turkey are now seeing the benefit of replacing local traditional varieties with more reliable modern varieties. The increased professionalism and global awareness are resulting in a growing demand for top quality and greater disease resistance varieties. These markets are now undergoing the same developments that took place in the mature markets years ago. People have more money to spend and the need to invest in quality and value creation is growing. Driessen: “We are still using existing successful genetics as a spin-off for local markets, but in the future there will be a demand for varieties that meet specific local needs. During our Open Days the markets and breeding teams come together to analyse current developments ensuring that our breeding programmes respond accordingly.“ The future: expansion Retailers and supermarkets are becoming larger and more influential. They want and expect a uniform product of top quality varieties throughout the year. At the same time the entire production and processing chain is expanding and becoming more professional. Driessen: “Growers of course have to recoup those investments. For us breeders this means that, besides focusing on Bremia, we need to be focusing on ways to boost efficiency, for example with more resilient varieties that can be harvested efficiently, and possibly mechanically.” Expanding portfolio Driessen: “Our wide range of lettuce varieties gives us a strong and healthy basis for future breeding. I am confident in our future varieties. This, combined with our opportunities in new markets, which are also increasingly demanding high-quality products, means that our portfolio will expand further in the future. We are ready for this with plenty of local expertise and highly committed teams.“ A brand that offers an attractive range of products that supports the growers and processing industries in their ambition to strive for top quality products. That's exactly what Eazyleaf® is, a business-to-business brand. Eazyleaf® was initially developed for the markets of north-western Europe and Spain, but it’s also attracting a lot of interest from Australia and the United States. The brand stands for a high quality product for the processing industry as it is easy to process and offers excellent shelf life. The possibility of mechanical harvesting makes Eazyleaf® more efficient and labour friendly for growers. “The processing industry is continually faced with challenges,” explains Lettuce Portfolio Manager Ian Botes, “Shelf life and yield are the biggest challenges. Eazyleaf® products offer a leaf with a small cut surface that decreases the oxidation which results in a better shelf life. The Eazyleaf® varieties are also extremely easy to cut and prepare. With one cut the plant falls into many small leaves, all equally sized leaving very little waste. The advantage for consumers is a unique tasting experience as Eazyleaf® offers them a wide range of attractive leaves.” “For Enza Zaden, this brand is an engine for growth with a sunny future, considering what’s still in the pipeline. The Eazyleaf® type of plant also makes it possible to exploit the tremendous genetic variation offered by lettuce. Who knows what the future will bring?” Here you can see a variety of lettuces growing in a VydroFarm system – a vertical farming solution designed and developed by UK hydroponics manufacturer and wholesaler HydroGarden. This is just an example of a whole range of salad crops that can be grown in a VydroFarm system along with many other fruits, vegetables and herbs. 6 | The Partnership The Partnership | 7

Enza Zaden Brochures

Пряно-вкусовые культуры 2019 | 2020
Перец 2019
Тыква 2019
Салаты Eazyleaf
Дыня 2018
Қауын 2018
Редис | Дайкон 2017 | 2018
Тыква 2017 | 2018
Корнишон 2017 | 2018