4 years ago

The Partnership no. 8

  • Text
  • Products
  • Lettuce
  • Partnership
  • Enza
  • Varieties
  • Vegetables
  • Zaden
  • Growers
  • Vegetable
  • Markets

Focus on trends in

Focus on trends in lettuce Index Product Welcome to this 8th edition of the Enza Zaden magazine ‘The Partnership’. In this new edition we again present a wide range of articles, this time with special focus on lettuce. It is an important product segment, covering a global market and encountering new trends continuously, from prepacked salads to city farming. Articles from our lettuce department, from partners as Pulmuone in Korea and Belaya Dacha in Russia, indicate the fast changes in consumer preference and the resulting requirements for our lettuce breeding teams. 2015 is an exciting year for Enza Zaden: expansion and investment in many different countries and regions. We are significantly extending our seed operation and logistic capacity in Enkhuizen to facilitate the increasing product flow and quality demands for our seeds. The most important factor still remains our human capital: strong teams in all the company segments, people dedicated to Enza Zaden and dedicated to partnerships with growers, retailers, suppliers and distributors. From September 2nd till 4th the Asia Fruit Logistica will be organized in Hong Kong. Enza Zaden will be present at this vegetable and fruit trade fair, with every year growing visitor numbers and growing interest from Asian customers. The theme on our booth will be ‘the power of healthy food’, with ample attention for our new bittergourd varieties, tomato specialties, new pumpkins and melons, our Eazyleaf lettuce range and our leading range of sweet peppers, for all segments of the market. We hope you will enjoy reading this new edition of ‘The Partnership’. Regards, and success in the months to come. Jan Panman Regional Sales Director Enza Zaden Export 4 Lettuce in a global market Lettuce is hot! An overview of the latest trends and developments found in the different markets. 8 Tradition meets innovation in South Africa Do South African farmers still work with a primitive form of growing? Not at all! This region is undergoing something of a resurgence. 12 Changing Korean vegetable consumption Koreans are not used to eating raw vegetables, but the market is changing. A close partnership contributed to distributor Pulmuone's selection of the right lettuce varieties. 14 Plants, true seed factories A better understanding of how plants develop, helps to get the best out of the seed's genetics. A Physiology Researcher's point of view. 17 In Focus Up to date with the latest developments and events. 18 New standards for branding and marketing Smart marketing has prompted Russian consumers to take a different look at salads. How BD Salads has achieved this goal by setting new standards. 22 Improving living standards of Indonesian farmers An impressive example of corporate social responsibility: making expertise and technology available to improve the living standards of local farmers. 24 Millennials point the way Millennials, also referred to as 'Generation Y', know what they want. Producers that respond effectively to this change do good business. 28 Step by step business expansion Yding Grønt ranks among the largerst producers of babyleaf crops and fine herbs in Denmark. The partnership with Enza Zaden helps Yding Grønt to take the right decisions as quickly as possible. 30 Column Internet and social media have opened up new opportunities. What does this entail for the fresh produce chain? Market Researcher Hans Verwegen shares some best practices. 32 DNA profiling for plants Technology makes processes faster and more efficient. PCR and sequencing are such important technologies. 34 Events An overview of upcoming events. Markets Product 4 8 Marketing Partnership 12 18 Technology Trends 24 32 Cover: Anton Semenov, Managing Director Belaya Dacha

Enza Zaden Brochures

Пряно-вкусовые культуры 2019 | 2020
Перец 2019
Тыква 2019
Салаты Eazyleaf
Дыня 2018
Қауын 2018
Редис | Дайкон 2017 | 2018
Тыква 2017 | 2018
Корнишон 2017 | 2018