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4 years ago

The Partnership no. 8

  • Text
  • Products
  • Lettuce
  • Partnership
  • Enza
  • Varieties
  • Vegetables
  • Zaden
  • Growers
  • Vegetable
  • Markets

Trends and developments

Trends and developments More knowledge leads to more challenges. Ambient factors such as climate change, salinification and other abiotic stress factors are good examples, as is the possibility of using biologicals in seed treatments, such as natural products, extracts and microbes. It’s unbelievable what can still be achieved with seed treatments. Those biologicals can for example be used to boost the seedling’s "Seed treatments are thirty times cheaper than crop protection products" vigour so as to, for example, protect it from diseases. “Seed treatments are also more environmentally friendly and thirty times cheaper than crop protection products or biostimulants applied to the soil. In other words, our better understanding of how plants develop, is helping us to get the best out of the seed’s genetics. So it’s not surprising that ever more use is being made of seed treatments in general, and priming in particular. The recipes therefore are becoming ever more crop- and regionspecific. And this is only the beginning; science still has plenty in store for us in the future.” Fairway: success through collaboration Focus on healthy food at Asia Fruit Logistica From 2 to 4 September Enza Zaden will be present at the Asia Fruit Logistica in Hong Kong. The theme of the Enza Zaden booth this year is healthy food. “Our aim is to grant everyone everywhere in the world access to healthy and tasteful vegetables,” says Ruud Berkvens, Area Manager South East Asia. “Each market has its own wishes and needs, also when it comes to healthy food. We develop products attuned to the latest local market demands. For example, smooth and shiny gourds for a health boost and aromatic small peppers that spice up every dish are especially bred for the typical Asian market.” Whether or not a variety succeeds depends, among other things, on how well it suits the market for which it is intended. To match the variety as closely as possible to local conditions and market wishes and needs during the breeding process, it is essential for the breeders and local representatives to work very closely together. “We depend on the feedback we get from the market,” cauliflower breeder Herre van der Sloot explains. Van der Sloot: “Take the Fairway cauliflower. This variety has been developed for the British market, but breeding mainly takes place in Enkhuizen, the Netherlands. To be able to develop this variety we worked closely with our commercial/ technical colleague Paul Lote in the UK. He was very intensively involved in setting up the screening trials and he regularly visited the screening locations and trials. We have been able to benefit from his experience in cultivation and the market in our breeding, enabling us to achieve the best possible end result. To show the visitors of the Asia Fruit Logistica that healthy food is also very tasty, the chef in the Enza Zaden booth will prepare small bites. Berkvens: “Our chef will be preparing healthy bites using ingredients that include bittergourd, mini sweet conical peppers, pumpkin, lettuce and tomato. All these vegetables have their own healthy characteristics.” Join our survey and win a tablet! What do you think of The Partnership? We value your opinion which helps us to further improve this magazine. Please fill out the survey on our website to share your opinion with us about the articles in and the set-up of The Partnership. In Product Focus From all the responses we will randomly select the winner in November. He or she will win a tablet. It might be you! Assistant Researcher Panwasa Suriya tests the storage capacity of primed seed. Go to www.enzazaden.com/survey 16 | The Partnership The Partnership | 17

Enza Zaden Brochures

Огурец
Пряно-вкусовые культуры 2019 | 2020
Лук
Перец 2019
Тыква 2019
Салаты Eazyleaf
Дыня 2018
Қауын 2018
Редис | Дайкон 2017 | 2018
Тыква 2017 | 2018
Корнишон 2017 | 2018