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4 years ago

The Partnership no. 17

  • Text
  • Products
  • Growers
  • Variety
  • Breeding
  • Vegetables
  • Consumers
  • Varieties
  • Partnership
  • Zaden
  • Enza

The

The most important thing is that Filipinos like the Malbec-style red onion. Since the market for Malbec has been established, Reynaldo and other Malbec farmers can still make a profit when the price of fresh onion falls. And they can make an even better return when the price of fresh onion is at its highest. Increased crop area Given all these advantages, Reynaldo is certain that Malbec is the best red onion variety in the Philippines. “Malbec fulfils all the criteria for a superior onion. It is early maturing, with a large bulb and high yield,” says Reynaldo, who was introduced to Malbec by his friend and happens to be an Enza Zaden Philippines distributor. Reynaldo likes to explore new technologies and new varieties. That is why he readily accepted Malbec, even though it was a new onion in the Philippines at that time. He is also the kind of person who likes to help others. He is happy to praise the virtues of Malbec and share his experience of growing it with fellow farmers. “I want other farmers to reap the benefits of cultivating Malbec too,” says the 51-year-old. And slowly but surely, other onion producers are making the same switch. According to Reynaldo, about twenty growers are currently cultivating Malbec on the Philippines. The total crop area has increased from the original 3.5 to more than 25 hectares: “I am delighted that the total area under cultivation has increased to this extent, considering the Malbec was first marketed in late 2018,” says Edicer Ocampo, Enza Zaden Philippines head of sales. 14 | The Partnership “Malbec fulfils all the criteria for a superior onion.” Reynaldo C. Ramos Mutual cooperation Clearly the new onion variety is becoming increasingly popular with Filipino farmers, especially in the village of Antipolo in the Nueva Ecija province, where Reynaldo’s land is located. The province is the leading producer of onions in the country, and Reynaldo is one of the most influential farmers in the area. In addition to onions, Reynaldo also produces pumpkins, tomatoes and chilies. He plans to use Enza Zaden varieties for these three crops as well. “We have decided to make him our brand ambassador in recognition of his efforts in endorsing the benefits of Malbec among other farmers,” says Edicer. “This further solidified our good business relationship. We are pleased to have Reynaldo as our brand ambassador, knowing his capacity for promoting Malbec. We hope Malbec will become the farmers’ choice of onion.” And Reynaldo has discovered that there are some perks to being the brand ambassador: he gets to be the first to grow the new crops and latest varieties. To ensure production runs smoothly, Enza Zaden has reliable field officers who are always ready to give technical assistance to their farmers. You could say that Reynaldo and Enza Zaden are like two sides of a coin. Reynaldo hopes to increase his profits by using quality products from Enza Zaden while Enza Zaden is eager to innovate in order to develop varieties and produce seed that meets the needs of local farmers. We create value for you People at Enza Zaden are continuously working to develop the best vegetable varieties. However, the best variety for one customer is not necessarily right for everyone. What’s important is developing varieties to meet our customers aspiration to deliver a point of difference in their market. We do this through the development of varieties that offer added value and match the strategy of our customers throughout the chain. Customer first This means putting our customers first. Focusing our efforts to understand their total business and its environment. Together we constantly ask the question: ‘How can we create added value?’ This all revolves around building and maintaining an interactive personal relationship. It begins with companies, it evolves with people! Common challenge We accept the objectives of our customers as a common challenge. We use all our skills and know-how at all levels to achieve those objectives. That way we all win. From our customers to the final consumer, we are all succeeding. Do you want to know how we can create value for you? Let’s meet at Fruit Logistica Berlin! Let’s meet Fruit Logistica Berlin 5-7 February 2020 Hall 1.2 | Booth C-07 It's all about flavour Last June, Tribelli® has been awarded with the Superior Taste Award, celebrated by the International Taste Institute in Brussels. The Partnership | 15 In Focus

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