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6 years ago

The Partnership no. 12

  • Text
  • Enza
  • Partnership
  • Zaden
  • Vegetables
  • Cauliflower
  • Products
  • Varieties
  • Japan
  • Seeds
  • Breeding

Impact online on

Impact online on vegetable Trends Who still goes to their local travel agency to book a holiday? Who still goes to a store to buy shoes or electronics? In 2016, a quarter of these transactions in the Netherlands took place online. This percentage is only 3% in the category 'fresh products', but it is expected to rise quickly to 10%. But does this also apply to fresh vegetables? And what are the differences between East and West? supply chain Compared to fifty years ago, the Western supermarket has taken over the role of the baker, butcher, greengrocer and other specialists. Offering a wide range of fresh products, non-perishable food products, household items and toiletries, supermarkets are extremely suitable for so-called 'one-stop shopping'. Perfect for the consumer who is mainly looking for convenience. “In Asia the wet markets have managed to retain a decent market position for fresh vegetables and in Italy and Spain the same applies to the covered markets,” explains Marketing Analyst Hans Verwegen. “But this will also decrease over the coming years. Their customers are getting older and the younger generations are less likely to frequent these traditional locations.” Food service Verwegen explains that the purchasing of fresh vegetables is not necessarily shifting to supermarkets or online shops. There are also other developments such as the food service and food boxes. “Food service – in which food products are presented 'ready-to-eat' – includes examples such as 'out of home' and 'home delivery’. The latter is particularly interesting to younger people, because websites such as www.foodora.com allow them to have much more than just fast food delivered, depending on the postal code. A healthy – or healthier – hot meal that you have not prepared yourself and which consists largely of vegetables is now within easy reach.” 16 | The Partnership The Partnership | 17

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