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7 years ago

The Partnership no. 10

  • Text
  • Enza
  • Zaden
  • Partnership
  • Products
  • Cultivation
  • Radish
  • Crops
  • Varieties
  • Plants
  • Breeding

Tremendous potential

Tremendous potential Regional Sales Director Jan Panman of Enza Zaden Export and Zhiping Wang, General Manager of Enza Zaden China, expect that Chinese growers will soon become interested in this – now still exclusive – greenhouse product. Wang: “Enza Zaden’s sweet pepper varieties are among the best worldwide. We see a tremendous potential here for both consumption and local cultivation. Enza Zaden China already has a sizable turnover in sweet pepper in China, especially in the main greenhouse province Shandong. The trend will though be for higher quality fruits and higher quality growing systems. When growers see how restaurants, supermarkets and consumers appreciate the vegetable quality, the high segment of the market may increase very quickly.” Green: In the 1960s/1970s blocky sweet peppers are introduced to North Europe from Italy. It's an exclusive, and therefore expensive, product to buy. Tribelli and other recent successes The Spanish success story of Enza Zaden’s versatile sweet pepper concept Tribelli® has been repeated in Mexico and the USA. After Spanish suppliers had introduced American consumers to these red, orange and yellow mini sweet peppers and they became extremely popular, Mexican growers soon took over the baton. And now the acreage of Tribelli® in Mexico is many times larger than that in Spain. “By initially importing successful innovations as end products, countries also create new opportunities for local producers,” Panman explains. “In today’s modern, technology- and mediadriven world the timespan within which this process takes place becomes progressively shorter. We are living in a global village in which good ideas and products spread like wildfire. Enza Zaden wants to continue to play an important part in this. This means that we have to keep a close watch on what is taking place in the world, and on what people want and need, so that we can translate those needs into products with added value for local production and trade chains. Our motto is: think globally and act locally.” Red: In the 1970s and 1980s Dutch breeders start improving the blocky peppers from the south, making them suitable for local (glasshouse) production. The product is now largely available and the demand for sweet blocky pepper expands in the Netherlands. The high quality, ripe sweet peppers also start to emerge on other North European markets. “Create new opportunities for local producers” Yellow: In the 1980s/1990s the demand for this quality sweet pepper increases in other parts of the world due to frequent travelling, wider access to mass media and growing welfare. The product is airfreighted overseas to the USA, the Far East and the Middle East. Orange: After the demolition of the German Wall the quality blocky pepper also finds its way to countries in Eastern Europe, like Poland and the Baltic States, in the 1990s/2000s. 20 | The Partnership The Partnership | 21

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